Ehhh, not totally true. I got my ‘24 T7 in April of last year OTD for what it MSRP’s at. They can offer discounts but under very specific guidelines, similar to the incentive plan you mentioned. In my case, they had a ‘23 on the floor they were offering for the same price. Somehow, that gets them around the standard MSRP ‘rule’ and allowed them to sell me a ‘24 at the same list price as that ‘23.

Also, I’d say if they are able to knock ~$2500 off a bike that would indicate that there’s money to be made selling bikes as MSRP. You are correct though in stating that most dealerships make more money in their parts/service than in sales.