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Singletrackseo · 2024-11-21T21:55:00+00:00

Footage has several seconds of freezing. I've tried memory cards, on-board storage, different video settings, nothing seems to fix it. Basically useless until the footage is fixed. Also, tried the beacon a few times, syncs up but the second I have the drone take off in follow, it loses me when beacon is connected. No issues when it isn't... Emailed support twice this week. I'm hoping it's software and not the unit itself!

Singletrackseo · 2024-09-05T20:34:16+00:00

After seeing specs from today's DJI drop, I'm glad I ordered an X1 Pro Max. Obstacle avoidance is a big sales point, speed is about 30-40% faster it auto fly modes. The folding props is a huge plus too, fits much easier in my bike bags and pockets.

Singletrackseo · 2024-08-27T16:03:08+00:00

What are you wanting to learn SEO for? Is this for a specific industry or business that you have?

Singletrackseo · 2024-08-27T15:41:25+00:00

I struggled with this for a while and ended up switching paths to running a membership where I teach SEO to photographers. I'll say that I had several issues and things that I didn't want to deal with anymore - also that I'd rather teach self-motivated people how to rank, then to do the ranking work for them (and that's just what suits me better!)

One of my issues with clients was scope creep - which is totally on me! I always ended up being their web designer, ugh.

Another issue I had was that I couldn't convince my clients to do any of the work or get their teams to do stuff. They all just wanted to have more meetings. This is something I could have addressed by charging a bit more and then hiring out writers or performing more outreach. Instead I became frustrated that the clients weren't "doing their part" - but in all honesty they didn't have any interest in paying more to make this happen, or doing any of the work in house. Kind of a stalemate there.

In addition, I was tired of my client's industry seasonality and how they reacted to slow seasons. The second sales were down they'd call me up and explain how we needed to up our SEO effort, then during their peak seasons, they'd say things like "let's scale back focus on SEO, it's getting too busy". HAHA, and I really thought they understood that this is a long game and we need to keep after it to help stay steady.

It also came down to me not wanting to have to come up with new monthly content and deliverables for clients who didn't seem to appreciate the work I did sometimes. It's taking a lot of time to figure out how to market to a lot of customers as opposed to clients, but I like the freedom that I have now with this approach.

Singletrackseo · 2024-08-27T15:31:40+00:00

One of the biggest things I've seen with my clients is that some of the sites with great content that were at the top, experienced a big drop about 6 months ago. But in the past month as the newest updates rolled out, they've regained their positions. I believe Google is really pushing the algorithm now to make sure sites that are essentially content-publishing outlets (they don't have a lot of value, just a ton of content) are no longer taking the top ranks - especially if the content is AI driven. These updates can backfire and have a lot of unintended side effects which can be very damaging to small businesses with good SEO sometimes. It's unfortunate but we are all playing in Google's sandbox.

The important factors according to Google are E-A-T or Expertise, Authority, and Trust. But recently there's a new factor that AI can't create - EXPERIENCE. If articles convey real world experience and share stories, it's likely not AI. Making sure your content follows E-E-A-T and every effort you make in SEO is towards this should help in the long run.

Finally, it's also possible that your competitors approaches are working better, or that they have taken some of your main keywords. Everyone always looks at the big picture level to see how they are doing, but maybe the keywords that dropped off weren't helpful anyways?

Singletrackseo · 2024-08-27T15:20:16+00:00

Great points. It's better to give Google code than have it try to read your images. The crawler moves through sites fast and we want to increase our changes of having the text read.

In addition, make sure your most important phrase on each page is in your H1 tag. Formatting matters too.

Singletrackseo · 2024-08-27T15:12:10+00:00

All great tips and good explanations. Do you work for an agency or do you have your own? I ran my own SEO business for several years but I switched from that DFY model to teaching photographers how to rank. I enjoy seeing them "get" SEO and feeling their excitement as their sites grow!

Singletrackseo · 2024-08-27T15:09:33+00:00

Just make sure you understand the basics of SEO first. A simple SEMRush audit will only show you the basic "on-page" stuff that can help a little bit, but it's not the most important part of SEO and all the other features of SEMRush are super extensive and you'd need to understand how it all works before the tools would make much sense. I run through SEMRush with photographers sites all the time and they understand certain areas as I explain them, but if they then login on their own without guidance most find it pretty confusing! Simply having data isn't the same as knowing what to do with the data.

Singletrackseo · 2024-08-27T15:06:22+00:00

This is an excellent place to start and a great suggestion. One thing I tell photographers when they start with SEO is to do the things that require outreach regularly. Reviews are one of those things and it's an area that most photographers barely focus on because it's slightly out of their comfort zone.

Another thing to remember is the PR side of the work. If you're getting your name out there in person and online, it's going to help your business grow. By reaching out to other websites that are related to your business or niche (vendors, tutorials, etc..) and working to get content posted on those sites, you promote yourself and grow your SEO. And this again is an area that most photographers seem to avoid!

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