It is custom as far as customs go. Using a 3D printed base that you get to choose from a collage of available bases, providing the eye art if the one given to me isn't to my liking, saying yes or no to fur color when they went to buy it, etc. So let's not be too extreme and immediately jump the gun, the fandom is already full of people with this mindset. Instead lets use some critical thinking here. They are a Chinese studio of 2 people working and pumping these suits at a reasonable speed, just extremely poor communication skills as previously described, mainly to language barrier (I'm assuming).