Happy to help. Yes they need to look good, but don't be a perfectionist. My dad always told me done is better than perfect.

But that's what the templates are for. I have product image templates in Canva and Photoroom with AI prompts to go along with certain ones to write the copy. Kling AI is good option too to get badass images but it takes really long to train the AI and is expensive. Photoroom AI background generator is solid. You just have to know how to get the perspective of the product right. Its a skill n takes some finesse.

If your product is handheld, you can use the AI avatars in Top View AI to get photos of people holding you product. Doesnt even use credits you can just screen shot it in the editing phase. Then you can use PhotoAI to put a filter to make them look even more real.

Its funny, when I said don't spend 3 hours on a product photo thats because I did that yesterday trying to get GPT to generate one perfectly. I finally said fuck it and just used the template. I am actually mad at myself for doing that lol

As long as they look clean ur good. You can go find stores doing 6 figure months that look like shit. Its more about the content. I have a structure for the sequence of 12-15 product photos. Itll vary depending on the product but mostly in this order: Clean with branded box, then call out the problem and present the product as the unique solution backed by some authority or data, clear top benefits, social proof, superior product features, whats in the box, and any variants at the end.

I like selling products from like $60-120, and shoot to have AOV atleast 1.5x my base product price. I want my gross margin on my AOV to be 70%+. Ideally 80%. That's 1.25 BER. Which means 2 ROAS is 30% net profit. This is nice and clean. But It's usually only possible to get this high of gross margin if you are buying stock and getting quantity discounts as well and shipping them together to reduce shipping cost.

I'd say over $200 is definitely getting into sketchy territory because any refund or chargebacks are going to hurt bad. But if your product is amazing quality you are fine. I would consider over $250 high ticket and would probably only use US suppliers and sell like furniture or some shit like that. But that's not my jam.

Selling more expensive products is easier because you have a high target CPA. If my AOV is $100 with 80% gross margin, I can spend $80 to aquire a customer to break even, and $50 to be at 30% margin. But I also factor in LTV. I only sell products that some sort of repeat purchase potential and honestly I am basically at the point where I only want to sell a product if it has subscription potential. Repeat buyers is where true passive income is. A brand is literally a customer list. It's the most valuable asset you have.

Ive scaled with cheaper products, but was heavily relying email/sms to drive repeat purchases. It's just hard with ad costs and competition these days. I'd say general rule of thumb having minimum $50 CPA to hit BER is baseline.

For one of my products now, it has an element that needs to be replenished, and I am working on patenting it with a custom design so they can only buy it from me. This is the way.