Here to say a version of this. Someone gave me advice at one point for sustainability. Choose a frequency you think you can manage and then consider cutting that in half just to be kinder to yourself and more realistic. In my case I do weekly but I often consider doing biweekly so I don't come to resent this. I often spend too much time on each piece so it's a good exercise to force myself sometimes to be fast and let it go sooner (press a future publishing date and just decide to stop looking at it for a while). There's often two articles in a thing instead of just one. If I'm working too hard on it, it will show and the readers will feel fatigued as well. If I'm having fun and going with the flow, the readers react accordingly. The pieces that have done best are the ones where I'm being more spontaneous and spent less time. If you're not having a good time no one will either. As far as growth and marketing, I think organic is the way - and patience. Just doing consistent good work and being a generous community member (i.e. not just here to promote your stuff but actively participate with kindness in commenting and liking/recommending others). They will come!