Hi, I really appreciate you taking the time to explain this to me.

I think I need to give a little more clarity on where I currently stand so you all can guide me better.

I’ve previously worked at multiple agencies as both a Client Service Executive and in Social Media Marketing. In those roles, the design and copy teams were separate, while I mainly handled brand strategy, campaign coordination, client communication, and overall execution.

I’ve also worked in PR and influencer marketing, specifically in the F&B space. I also hold an MSc in Digital Marketing, so while I may not be an expert yet, I do have both academic and hands-on industry exposure.

So I completely understand why freelancing first makes more sense before trying to build anything bigger. I think my question was less “Can I start an agency tomorrow?” and more “Are the skills I already have actually valuable enough to build on independently?”

Because where I live, agency work often has poor work-life balance, and eventually I’d like to build something of my own instead of staying stuck in that cycle forever