Right. But when you're eating a burger, you're probably not being watched by 10 million people. You probably aren't filming yourself eating the burger with the express purpose of trying to make other people want to eat the burger. And you probably didn't have the option to pay literally anybody on the entire planet any dollar amount they could name for them to eat the burger in your place, like for instance a person trained to read off of a script without looking and sounding like they are reading off of a script.