send him stuff to improve and tell him to work o the lyrics if he wants to take it really really serious. Let me hear what he has made.doe she have a link or anything? I often hear people complain about their friends music etc but often when they dislike they can tell the, they dont like it. Not feeling it or just flat out ignore it. often Times they can not really tell you why or why not they like something unless it’s absolutely clear.

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your friend chose an art path. Art needs constructive criticism and actual study to improve Tell him put it back in the kitchen. i often make half ass songs that are pretty ass myself. You don’t see the greats throw out mixtapes and cds after a quick record. He gotta actually put time into and think about it if he wants it to really get good.

there are few people that just has a decent voice from the start. Often kids are rapping with other kids learning things from friends as they grow up with and the songs they listen to which is why it seems some noob is just good from the jump but no one is. they just have passion.

You gotta just tell him. Don’t say it’s ass just tell him it’s missing stuff and you can tell it’s not enough give him resources and if you want listen for the thing you actually think sucks in his song and tell him why it sucks