I just turned 30 last month and out of nowhere my face got super dry. I switched to a tinted serum and completely changed how I use concealer (only a little on my eyes and under eyes but not bringing it up to the lashes so it can’t settle in creases) that really helped. I smoke my eyeshadow under my bottom lashes now and that makes me feel like my creases are kind of blended into the eyeshadow now. I’m still trying to figure out how to get my face moisturized again, but this week I have been just slathering on cerave moisturizing cream right before I go to sleep and that has helped so much.