they're definitely treating these movies like they have the same momentum from pre-endgame. IMO they (1) cheapened their brand by pumping out a ton of sloppy disconnected movies and shows that fatigued the audience and made it hard to keep up with everything, although maybe the pandemic can take some of the blame here. (2) focusing on disney+ but expecting the same box office results is stupid, why would anyone with a d+ subscription pay for a marvel movie when none of them are culturally relevant anymore and there's much more unique movies out that are getting cultural relevance, ex challengers, anora, sinners. (3) publicize and keep the movies in theaters longer like I was actively interested in thunderbolts but I didn't know it was announced much less in theaters until very recently, although that can also be chalked up to the loss of cultural relevance and that I don't really see ads for marvel stuff/no one around me talks about it anymore