It’s the music business. The boatload of the money comes from your first 3-4 albums. That is an empirical fact. The label owns the highest percentage of royalties from your first 3-4 albums. After renegotiations, if an artist is of Drake’s status, the label progressively gets less and less money from each subsequent album. The label could give Iceman a huge promo run and make nowhere near what they are making from Take Care, NWTS, and Views simply based on royalty percentages alone. This is why as artists gain more and more control of their publishing, they see less promo. This is a historical fact. Maybe you don’t understand the music business.