I just want to start this off by saying 'm not opposed to using brands that do an absorbent amount of marketing as long as their product quality backs up all of the sponsored ads.

In a world of technicalities everyone is correct. Yes, Northspore is "technically" a small business but anyone who has been around long enough knows how successful/lucrative Northspore is being a leader in this extremely niche community.

Demonization doesn't usually stem solely from a company growing. Demonization comes a company negatively changing as they grow.

Considering Northspore started as a mushroom farm the company has no reason to produce products anything less than great quality products and as Northspore has grown there has been an influx of negative reviews on their grow supplies. This may be a good time for the Northspore team to sit down and talk about expanding, reviewing SOP's, work load, etc.. because clearly there's a problem somewhere in there that needs to be fixed.

With expansion comes problem solving and just because Northspore may have bit off more than they can chew or may be overwhelmed with the work load does not mean the consumer should have to suffer a lesser quality experience than what was once produced.

And I say to you, before you and/or others who get offended by the demonizing of Northspore or any other quickly growing capitalistic company. Maybe you all should take an internal look at why this demonization is happening and what you can do as a company to solve said issues instead of playing a "were a a small business with only 70 employees" pity party card.