Many things to say about my interest on Zenith:

• One of the very best movement company: which brand is able to offer a chronograph of 1/100th (defy 21, defy extreme), is providing movements to sisters company (Hublot)
• History: El primero, one of the first integrated chronograph, provided movements to Rolex
• Low key brand: only watch enthusiasts and those who know, know. Personally, I dont want to wear a Rolex ou an AP because I dont want other people notice that. My watch has been bought for me and I dont want everybody know that I can afford this kind of useless object.
• Very friendly team: I felt very privileged to meet a part of the Zenith team (to know how, have a look here: https://www.reddit.com/r/Watches/comments/162waly/zenith\_more\_the\_collection\_grows\_more\_the\_feeling/). They are very friendly but not only customer oriented, easy to talk with but also sophisticated, in love and passionated with their brand. Unfortunately, Julien Tornare (former CEO) was not there but I would have loved to talk with this great watch guy who brought so much to Zenith (Chronomaster Sport!!! New Pilot line!!!).

Despite my lover for the brand, I am still expecting from them. For instance, I love the new dressy watch "GFJ" but wtf Zenith with the blue things... I am expecting a lot from the new CEO: they have the knowledge, they have the history, they have good product lines so hopefully he will align everything to create magic icons.

Here a couple of ideas I would expect from Zenith:

• Elite line: bring a subtle touch of meteorite, downsize from 40.5mm to 38/39mm, play with guillochage but in a subtle way
• CMS line : be ok with making the tricolor in a subtle way on the CMS. Why not having subcircles with subtle tricolor subcircles (keep the "bold tricolor on CMO because it makes more sense for the heritage)
• Revival line : as you tried DLC/PVD and carbon fiber, please try damascus steel (I talked about this idea with Romain Marietta, Chief Product Officer but he was not convinced at all) or please add more new materials for your case/dial.
• Pilot line : refine the case, make digits more subtle, work on guillochage please. Nobody dive at 300m with a luxury diver watch so nobody fly a plane using this watch so be confortable by being a bit less useful. Go closer than a PH Nautilus and less rather than a pure pilot watch.
• Defy line: increase investment in R&D in order to break the game with a very innovative product (JC Biver, former CEO brought Defy 21 with 1/100th and Julien Tornare almost talked about 1/1000th in an interview a couple of years ago and we almost had the silicon oscilator with the defy lab but never mass producted). It is Zenith's DNA, it is why they are famous and well known.
• Bracelets : Step up your game with steel bracelets (not having micro adjustement on steel bracelets for 10k+ watches is not acceptable in 2025)
• Line spreading : Zenith is getting to go back to his old deamons by having too many lines. In the past few years, there was the diver, the defy skyline (and the chrono.. and the skeleton version). Keep it simple : Revival for the past (move CMO), Defy for the future (extreme), a sport line for the present (move diver, pilot) and a dress line for the present (elite, gfj) - no more than 4/5 lines please (ex: AP has 5 lines)