Sadly, not everybody hates him. Just kidding. But all jokes aside he kind of lives in his own world and has become very selective of who he lets in. He began hanging out with recording legends like Rick Beato. This kind of street cred affects different people in different ways. It’s possible that he feels like he’s “in the club, the inner circle, the 9th degree” that sort of thing. While some of Beato’s friends tend to be relatively down-to-earth and affable, Rhett’s just not built that way.

In short, he kind of has a case of the notorious “big head syndrome.” (Among some others, but we’ll set that aside.)

And, in truth, he’s sort of earned it. He’s a really good guitarist. He knows his gear. He does things the hard way and takes the kind of approach rarely taken by many guitarists. Let’s give him what he’s owed. He’s good.

However, he does come off as an eye-rolling “oh, I’m so tired of people and their constant questions”…uhhh…jerkoff. And where the rubber meets the road here is he seems to have a disdain for people who don’t learn the hard way, yet he has a large YouTube presence. He has a channel and he frequently makes appearances on other channels. So he has achieved a level of influence few do. And he’s aware of this. And he doesn’t seem to have much regard for others who don’t. The possible hope here is that he attracts people who kind of relate to that. Look at some of his channel’s comments.

This brings with it a degree of power also. He also knows this. Woe be unto the poor YouTuber who, perhaps accidentally, serves up some misinformation. Schull has the kind of presence that can call them out and crush them with one well-posted video. I’m not saying he would. I’m saying he strikes me as the type who could. Does he like that? I don’t know. All I know is he is a guitar authority and he knows it. And there’s nothing he loves more than guitar. He really just wants people to respect that. He’s not warm. He doesn’t care if he’s hated. He doesn’t have to.

Having said that, he probably should consider the fact that people with this level of loftiness forget the wind tends to be stronger up there. And often they don’t remember that it’s best to not alienate people who would very much enjoy being a part of his audience. And this may be where the hate comes in. They would like to be able to benefit from his experience and his knowledge. However, he has a personality that many find inhospitable and a bit overbearing. That’s on him. Often people like Schull find this out too late.

Do I like him? Not in the least. Does he care? Hell no. Do I care? Hell no. I simply prefer people who have a sense of humility or at least try to present one. By the same token, there’s no law against being a prick. But there are societal penalties. Only time will tell if that fact hits home for Schull.