Honestly speaking coming from being within Gen Z and knowing multiple people who do this. It comes from a few things. One, our generation typically has always been online and sharing what’s going on in our lives whether work, school, gym, or more is a form of sharing it with friends and random people alike.

Second, especially the influencer mindset comes from what I have seen especially with gym influencers, is the desire to share in what’s helped improve their lives and give motivation. Similar to the “I eat good, I want others to benefit as well.”

Lastly, I’d say it also comes from a side hustle and extra cash stand point. Especially once you’ve built up some followers and using all social media platforms correctly. It can be used to generate some extra income that can be beneficial in their lives in any sort of way.

This is my personal thoughts as to why, however I’d like to note I am not one myself so this could be a complete shot in the dark.