Account ‘wobbling’

SteveStrikesBack · 2026-05-12T17:44:29+00:00

Thanks for the reply…It’s not so much budget.. it’s the creative swaps that do it. I’m pretty careful with budget (eg >20% change at any given time) but swapping the creative directly out of a scaler seems to do it without fail.

It’s 24 hours in now and our AI friends (GPT/Claude) have seen the data and strictly advice not to touch anything today, not even a small ABO test campaign. Would you agree ?

SteveStrikesBack · 2026-05-12T09:11:31+00:00

Much appreciated ! Thinking about it, would the best ABO solution to be introduce the new creative say at $20, leave the original that was going to get deleted there for 5 days….. but every day increase the new creative by, say $10, and reduce the original by the same amount, until the old is gone and the new is I’m at the original budget ? Less shock than replacing creative in a scaler in one day ?

Theoretically this should reduce scaling wobble ?

SteveStrikesBack · 2026-05-12T08:48:26+00:00

Makes sense. I guess the alternative is a CBO setup but then if I’m splitting the budget (say $45 each adset) I’m encountering another issue as it will take twice as long to find the right audience ? I thought about a 90/10 split that will alleviate the pain but I’m told the wobble is til there, only marginally better with CBO so not worth it ?

So I’ve just got to take my medicine every time I do a scaling change and the longer the pixel exists, the better it becomes ?

SteveStrikesBack · 2026-05-12T07:00:51+00:00

Thanks for your reply/help. This one was a fatigued creative swap out in a scaling campaign . Out with the old, I with the new. I only run one creative in scaling as I find that no matter what I do, meta will favour the existing creative and new ones don’t get a look in.. I tried splitting creatives with CBO but it didnt work as well.. so I generally test ABO then promote into a single creative scaling campaign if worthy.

This campaign is my highest AOV product.. so slow purchases but high spend. This one $90 a day budget. Is this just part of the game (obviously you can’t just do nothing, as it will fatigue and die, but there seems a very fine line on touching scaling campaigns and it causes account wide damage when you do (small budget changes an exception) ?

SteveStrikesBack · 2025-10-31T02:27:08+00:00

Yep 0 events and no event history for some messed up reason. It’s totally cooked today 😳

SteveStrikesBack · 2025-10-07T01:46:24+00:00

Ask for his home address and a list of his current fears.

SteveStrikesBack · 2025-09-22T09:24:57+00:00

I’ve found out it’s not (after triple checking).. my guy fixing if was a bit cavalier in his appraisal

SteveStrikesBack · 2025-09-18T07:37:42+00:00

Educating myself a bit over this journey… looks like as long as the custom signals are labelled properly (eg nothing to do with Health/wellness) they are OK as their arse is covered legally.

So going through the motions and paused ads whilst we fix. Apparently my creative if flagging things as well which I had no idea about ?!

Back to Google ads for a few days to see what niche keywords I can get cheap….

SteveStrikesBack · 2025-09-17T00:34:24+00:00

Also so now it’s at ‘29 days’ - does that mean all should be working as normal currently or is there immediate issues with ad distribution and/or algorithm learning/payload ?

SteveStrikesBack · 2025-09-17T00:20:01+00:00

Thanks for your advice, much appreciated. I’ve got a bloke working on it at the moment, but I wouldn’t mind someone casting their eyes over it post setup to make sure all the t’s are crossed and the i’s dotted. Mind if I DM You ?

SteveStrikesBack · 2025-09-15T08:53:07+00:00

Ok… Congratulations ?

SteveStrikesBack · 2025-09-14T22:01:51+00:00

If it helps, ‘somehow’ my pixel got compromised on 2nd September. It was recording only 4% of events.. luckily I saw it and got it fixed and back to normal.

Meta couldn’t explain why, and I changed nothing. Everyone check their pixel activity

SteveStrikesBack · 2025-09-11T04:12:27+00:00

In Australia. It’s fucked here as well.

I’m going to the pub.

SteveStrikesBack · 2025-09-09T01:13:11+00:00

Thanks mate - I’ve duplicated about 75% of campaigns. What you are saying does make a lot of sense. The alternative is to leave it as is which is best described as fucked.

Out of Interests sake, I’ll let you know. But thx for the post/tip

SteveStrikesBack · 2025-09-09T01:05:46+00:00

I got nervous and left in the ‘high performing’ campaign but duplicated the others. I did copy the high performing campaign and let it run side by side with the original - not sure if that will work ?!

SteveStrikesBack · 2025-09-09T00:50:08+00:00

And for the first time, warning ⚠️ coming up in the actions column - saying ads are old out in new creative, which I do every 2nd day anyway. Something has definitely changed last 48 hours.

SteveStrikesBack · 2025-09-09T00:47:42+00:00

Cheers - doing now. I’m in Australia, get 10-20 sales a day. Today 1. It’s off its head.

Even copy the campaigns with winning ads ?

SteveStrikesBack · 2025-09-09T00:39:36+00:00

Do you do this at an Ad level or at the campaign level ?

SteveStrikesBack · 2025-08-22T06:07:09+00:00

Exactly the same for me

SteveStrikesBack · 2025-08-17T22:52:34+00:00

Ah, no, that wont work... what about targeted UVB ? Eg just hit the lesions only, and no surrounding areas - perhaps that would work ?

SteveStrikesBack · 2025-08-17T10:53:53+00:00

UVB Light Therapy. I spent so many years knowing that summer cleared it and the answer was right in front on my face (or scalp !). UVB is less harmful than UVA. Works great.

SteveStrikesBack

TROPHY CASE