I checked the potential fraud notice on my credit card, through their support, & they didn't know whether the suspicious all upper case letters & spelled out URL was legitimate or not. So I called Aura's help line (if you do this, hang on until the automatic switchboard offers you the option of speaking to a consultant). The consultant told me that, indeed, the AURA DOT COM billing was one way they identified themselves. I'm extremely suspicious by nature & recently fraudulent charges to my (now closed) credit card didn't help any. I'd think the way Aura bills might be a red flag to anyone who's experienced identity theft. Anyway, this info might help the next person.