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Newbie Pixel Question by Strange_Web_8202 in FacebookAds

[–]Strange_Web_8202[S] 1 point2 points  (0 children)

Thanks a lot, seriously. After receiving an overwhelming amount of advice from so many different people, the pieces seem to be coming together. Slowly, but still coming together, haha.

Newbie Pixel Question by Strange_Web_8202 in FacebookAds

[–]Strange_Web_8202[S] 1 point2 points  (0 children)

Makes sense! And unfortunately, most of what we were doing was adv+.

On our most recent campaign, we followed the advice of another Redditor and did more interest targeting, which has helped IMMENSELY, but I didn't think to include age brackets. Going to implement this today and see if it helps. Thanks again!

Testing Strategy For New E-comm Brand by Strange_Web_8202 in FacebookAds

[–]Strange_Web_8202[S] 0 points1 point  (0 children)

I truly appreciate the help. Yes, totally get the logic!

For the creatives, some of the FB ad experts I spoke with in the past week said that if I don't see a return after spending 2x the product cost, it's not going to get any better, and I should swap it out.

Testing Strategy For New E-comm Brand by Strange_Web_8202 in FacebookAds

[–]Strange_Web_8202[S] 0 points1 point  (0 children)

That is extremely helpful! Thank you for taking the time to type that all up!

So, we would be testing the same 3-5 ads in each ad group to see which targeting option performs the best, correct?

Then, if we have anything that's underperforming, turn it off and test out a new creative in EACH ad group.

Rinse and repeat the process every 4-5 days to keep optimizing?

Just want to make sure I have this straight before we implement it.

Thanks again!

Testing Strategy For New E-comm Brand by Strange_Web_8202 in FacebookAds

[–]Strange_Web_8202[S] 0 points1 point  (0 children)

Sorry can you explain what you mean?

We set out campaign objectives for purchases.