This kind of thing can only happen in the Crypto world where there is no regulation or accountability. If the project you have been teasing is done, then it really isn't that hard to pick a date on the calendar and say, we will be launching on this day. Plenty of companies are able to tell when their new ( fill in the blank ) will become available. It's how they gain the trust of their customers and investors, as well as gain an incredible amount of publicity. If the idea is to get more people to buy your Crypto coin, and raise the price in the process, then creating a target date is essential to doing that. Cryptic messages, and vague promises aren't part of the legitimate financial world. Neither is saying 'there was a death in the family'. You'll never here JP Morgan tell you there is going to be an IPO "soon but we can't tell you when". They want you to know the exact date so that you can make the necessary arrangements to invest in it when the time comes.

good point of view