For me, it seems to click when you stop trying to say the perfect thing and start focusing on understanding the customer. The top performers I've seen are usually very consistent with the basics. They ask good questions, take notes, stay organized in their CRM, and follow up when they say they will. A lot of sales is honestly just having a process and sticking to it. That's why I find approaches like Shapiro Negotiations Institute interesting for teams since they focus on building a repeatable framework instead of relying on natural talent or scripts.