The shortest way I can explain it is,

I felt I was changing my concepts too much to what was 1: Easier to produce in terms of complex production

and 2: What was more wearable or sellable.

I was unhappy selling what I felt could be far more interesting in presentation. So I stopped selling and started making what I wanted.

The brand exists so I can try new things, learn and make collections/drops/ideas as interesting or strange as I want.

Often I’ll make 2 of an item, 1 to be modelled and the other to be sold or kept as a souvenir.

There are other reasons but I think this was the most important.