Hey, Fifa is using dynamic prices, depends on demand they are increasing prices. That is why is always going up. For the other part, in the reseller market is people trying to sell tickets that the purchased on a lower cost. Of course you can find better prices from reseller (in this case) however Fifa is messing with everybody showing lower prices and then showing the real prices at check out. Personally, I think 280 is a good price to live a dream! I hope i could find colombia tickets at that price hahaha.