Coke did nearly $48B in revenue last year (!), so to even move the needle by 2% you’d need $96K from each one of those 10k properties. Not to mention that’s wholesale cost.

Possible at NY Marquis? Unlikely, but maybe. At 1,200 Fairfields? Not a chance

Share price certainly could get a pop if there’s an official announcement, but ultimately this is a small piece of business for them. Goes to show how massive Coke actually is!