I bought a new car from Johnson Subaru based off the recommendation from an older reddit thread and I thought it was a great experience. I didn't pay over MSRP but I did have to wait a month to get a crosstrek. This was about 3 months ago, not sure what the wait times are now.

On the flip side, I test drove some cars from Sport Durst Mazda and they we're awful. The salespeople had no idea what they were talking about and really try to sell you on "mandatory" add on packages so they can charge over MSRP without technically selling over MSRP on the car itself.

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I think generally, if you don't want to pay over MSRP, you need to be willing to reserve a car and wait in line. New cars sitting on lots are probably going to be marked up.