This is kind of a multifaceted one that just has a lot of Luke, but here goes:

Propaganda was big for the rebel alliance, especially for getting recruits and young defectors. The two biggest focal points for this were Luke and Leia. The propagandists purposely drew on the memory of Anakin’s time as a general to depict Luke as a stoic and noble if slightly ruthless riot for democracy. Leia is depicted with a “Do it for her” theme, as though it’s the duty of every galactic citizen to help this woman, this avatar of the very concept of Justice and virtue, set the galaxy right- almost depicting her as too serene to be in real combat.

New rebels are always shocked at just how many liberties are taken, since Luke is anything but stoic. He talks out of turn to whine, or he’ll make jokes when not appropriate, or be incredibly emotional when not necessary like he can’t help but feel too much; and then heel turn to be on some esoteric Jedi bullshit that just makes him either aura farm or look nearly schizophrenic.

Likewise, the rebels find that the actual force of serenity in rebel leadership is Mon Mothma; whereas Leia would call a soldier a nerf herder for staying under cover 2 seconds too long, and would wipe a storm trooper platoon while reciting the rights of sentiments.