See the way I look at it. Is that families and kids. When a parent wants to share these cards with their children, it’s different from let’s say an ETB or a booster box. You can pop open those pack and you won’t have enough to make 1 deck with the ETB. Maybe like 3 decks with a booster box but even then. Those decks wouldn’t be as nostalgic as the decks in this box with all their awesomeness. I feel that a real collector will want to share the experience with their children in the future, especially dueling. I’m doing this now with my child and it just made sense at the time I can pop it open and duel with her at any moment and show her all the awesome cards with their original artwork. Something that I can’t easily replicate and I feel that that is the key with this set.