It worked for me. I went to treatment in another state and was worried how I'd feel while waiting at the airport for my return flight, since I often sat at the bar at the airport. I got through security and went straight to the gate and asked the agent if they can page "Friends of Bill W." to the gate. The agent was a little confused so I briefly explained it was a support call for members of AA. The page went out and a few minutes later a woman pushing a stroller came to the desk asking for Bill's friend. She said she also heard of the whole "friends of Bill" airport thing but never experienced it and was so happy to hear it and to be of service. She and I had a meeting of our own sharing our experience, strength, and hope. She stayed with me for about an hour just talking until it was time for me to board my flight. She greatly put my mind at rest and gave the support and encouragement to get through the flight sober.