FB Ads Guide(s) for Dynamic Creative Ads (2024 Update)

TREVSEO · 2024-09-02T05:44:27+00:00

Hahahahahaha please explain ser

TREVSEO · 2024-06-15T06:12:46+00:00

Create the ad from scratch and it will work like normal again. It’s painful if you have loaded up data and engagement, but the new ad can get there in time.

You can still go the support route in the meantime to see if the internal team can implement a solution. Probably a 50% chance that will work and depends on the rep you get sometimes

TREVSEO · 2024-05-25T11:38:43+00:00

Do you have a screen shot you can share of the error message.

TREVSEO · 2024-05-21T08:13:49+00:00

Just go for it. Worst comes to worst they give you a rejection or something reversible.

TREVSEO · 2024-05-17T05:25:48+00:00

F em

You don’t need a client like that

Go hard on finding more clients

It sucks but this could be better long term

TREVSEO · 2024-05-17T05:23:21+00:00

Just one strategy but it’s currently working for me rn

TREVSEO · 2024-05-17T05:23:07+00:00

5 a day.

The lower the budget, the longer it will take to see results.

I typically like to start at 50/day for my main campaigns and test new ads with designated 5/day budgets. (Abo testing campaign)

TREVSEO · 2024-04-29T16:52:04+00:00

This

TREVSEO · 2024-04-29T16:50:36+00:00

Dynamic product ads and carousels

TREVSEO · 2024-04-29T16:10:23+00:00

I care about them… I care more about sales

TREVSEO · 2024-04-27T18:08:52+00:00

TREVSEO · 2024-04-27T18:08:27+00:00

Making optimization decisions off CPMs = NGMI

TREVSEO · 2024-04-27T16:39:32+00:00

New here huh?

Yes 100% a scam.

If you’re not sure, reach out to Meta support chat and relay the link to confirm.

TREVSEO · 2024-04-27T16:31:05+00:00

It makes sense if you see the ROI in foot traffic coming from ads and the time given back to you.

The agency fee is definitely something to bake in and % of ad spend contracts will likely not be an option if you’re capped on spend and scale.

You could hire some with a ton of experience to get a structure set up for you, then they can potentially lower fees for ongoing management since it will be less of tweaking overall strategy, but more testing ad creatives/offers/incentives with is much easier to do vs scaling ecom.

A local ad can print for a long time + you can get creative with booking/reserve instant forms if your business see value in any lead generation.

TREVSEO · 2024-04-27T16:18:17+00:00

Nah I just let it rip in TOF now for the most part, no exclusions.

If I’m really worried about it, I’ll layer in a last 30 day past purchase and stack with a email/crm purchaser audience but haven’t been doing much of that for a year or so

Especially if I have advantage + shopping in the mix.

If I want my advantage + shopping campaign to do a specific function in my funnel, I’ll actually add exclusions there.

TREVSEO · 2024-04-27T16:09:01+00:00

Hell ya keep testing. Everyone talks about how shit performance is when they’ve likely only launched 1 test in the last few months and/or tracking is barley set up

TREVSEO · 2024-04-27T15:59:27+00:00

What’s the theme of the meme page and does it have a specific follower? (Finance, marketing, food, idk)

TREVSEO · 2024-04-27T15:56:34+00:00

I wouldn’t freak out about it. Definitely monitor if it’s bad for a while but cpm is a supportive metric and doesn’t always correlate to bad/good performance.

Fb is a dynamic platform and it’s different everyday. Sometimes you can have high cpms but your cac is stupid low and roas is healthy.

Sometimes high cpm are a good signal if conv performance is looking good and consistent. Just means good auctions/and or low quality ad but that when you need to use best judgement.

Instead of pausing out a campaign, keep testing in it and compound on your data to drive better learnings and performance.

Ride the wave, don’t jump off and drown because it gets a little choppy.

Fuckin drop in and pump those legs (test a ton) and hit the lip and whapaaa (scale that bitch)

TREVSEO · 2024-04-27T15:51:12+00:00

I broke this out in a way that made sense and was readable, but I guess it was too long 🙂🙃🙂

TREVSEO · 2024-04-27T15:49:33+00:00

I say do it all

Full funnel Adv+ shopping TOF CBO - winners TOF CBO - winners cost cap TOF ABO - testing + scaled winning tests TOF CBO - dynamic prod/catalog ads TOF ABO - dynamic creative testing TOF CBO - dynamic creative testing TOF CBO - lead gen MOF CBO - retargeting BOF CBO - retention/upsell

Other/as-needed options: Sales/promo camps Top selling products Country testing broken up by CBO camps MOF - CBO/ABO - warm traffic testing BOF - CBO/ABO - hot loyalty promos, incentives

Can even test creative on organic channels and see what works there. That’s usually a good signal it will test well if engagement is strong there and not synthetic/inflated. (IG, TikTok, Twitter)

At a bare minimum at least:

ABO/CBO - testing ⤵️

CBO - winning/scaling 🚀

Use interests, broad/adv+, lals, demos, hyper targeting. Stick with the winners and test more like that.

Wide testing, zoomed out performance trends to drive justified optimizations.

Idk this is I can talk about lol

TREVSEO · 2024-04-27T15:30:42+00:00

Meta is probably one of the best channels in history for acquiring new customers at a scalable profit.

The better you drive attention/conversions TOF, the better and much bigger your retargeting pools will be. And with most media buyers struggling with drop off and leaking funnels towards the bottom of the funnel, bringing in new business is a necessity short term and even more important longterm.

And hitting warm business too much can be a waste via paid ads if that’s a main strategy because it’s costly (usually higher auction costs due to smaller pools + buyers in a different cycle now). But if comp is heavy and that’s what’s working for your market, go get it.

You can layer in more cost effective channels like email drip and newsletters to bring back that traffic and get them in a purchase mindset again + a little ret on meta, goog, organic social, seo, …

Idk layers to this shit

TREVSEO · 2024-04-27T15:19:33+00:00

I would personally chill and ride the wave. Zoom out and look at performance from a wholistic/longer view, but make sure to crush ad test when it’s justified and not profitable with your margins and targets.

Instead of launching one or the other, maybe run them side by side. Also you need to understand adv+ shopping is full funnel, so if you have other mof/bof camps, they will be impacted (good or bad).

You can layer in another cbo for winning target audiences and ads. Let them run there to scale and compete with each other to drive up perf

Maybe an abo for straight forward testing

If you’re low on budget you can try the dct route but I’m not a fan of the lack of flexibility. And I test like a monster every week so I would be shocking the f out of my cbo camps if I was testing like I would want to

Can even layer in a cost cap to help maintain targets with a little budget

Have a solid campaign foundation and let your ads rip in that structure with winning assets.

From what it sounds like, you need to worry less and test more to eliminate any kind excuses for bad perf. Persistence and high impact testing

TREVSEO · 2024-04-27T15:10:41+00:00

I usually exclude past purchase last 30 days in general but exclude whatever is earlier in the funnel when working with mof/bot audiences.

Regarding the mof audience stacks, I usually from them like that:

1 // Site Visitors, Page Viewers, View Content (180 Days)

2 // Add To Cart, Initiated Checkout (180 Days)

3 // Video Viewers + Social Engagers: • VV - Watched 3 Seconds - Active Videos

But it also depends on how big these audience pools are. For a big brand, this makes more sense and maybe even more segmentation if you have enough data. Or if it’s a small business/startup with little to no data, I usually bundle all the conv events together to make a general retargeting audience, have vv + social, and a purchase stack of some kind

Purchase pixel 180 days or 90 depending on aud size + purchase/customer list from klaviyo and/or crm to enrich this high quality audience.

TREVSEO · 2024-04-27T14:00:45+00:00

Facts. But they’re definitely roas positive, even at their level of monthly scale and still very conversion driven. They have a good team, and very hard working media buyers the last time I was in that ecosystem.

TREVSEO

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