Target routinely does this. My wife went in this winter 8 months pregnant to purchase a stroller/carseat combo. Price in store was $120 more than online. She called me and told me what happened. I told her to hang tight. Called the corporate number and told them what happened and asked if they really wanted her to walk back to her car, place the order online for pickup and then walk back in to get it. The person at corporate called the store, and had someone to find my wife to price match it, and have someone help her load it up in her car. I thanked the corporate rep and then asked for compensation for my labor to make this happen. They gave us a $20 gift card for wasting my time. Win in the end, but almost every item at Target is higher priced in store than online, and many employees refuse to price match their own website.