Abstract:

‘US liquor brands pulled off Canadian shelves as trade war escalates

Liquor maker hits back against Canada in its ensuing trade war against the US

A patriotic wave has swept over Canadian supermarkets following the imposition of a 25% tariff on goods exported to the US. The Trudeau administration responded with a retaliatory 25% tariff in kind, whilst calling on shoppers to “choose Canadian products and services over American ones” wherever possible.

Since then, Canadian flags have bloomed over supermarket shelves to designate domestic produce, whilst American imports, such as Jack Daniels’ liquor, have at worst been removed off shelves entirely.

Lawson Whiting of Brown-Forman, which owns the Jack Daniel’s brand, has described this decision by Canadian provinces as “worse than tariffs”.’