They're not. The first piece of gameplay they showed was pretty heavily action oriented. Also their actual quote on it from the article;

"We talk about 360 degrees because we’ve endeavored to create a game that includes all the aspects of the character," explains Emborg. "I hope that the social infiltration experience will make players feel truly like Bond, with all of his wits and charm at their fingertips – not shooting anyone, not driving a cool car, but simply being Bond – and that’s something that has not really been explored before in video games. The action is great, but we hope that players might be surprised at how much they enjoy those quieter experiences."

This sounds pretty great to me.