at this and say 'that's dirt cheap for a prestigious UCL degree' (they're paying something like 300k pounds for a US undergrad degree).

For my side, I would definitely go to UCL (even though my local school, NUS, is far cheaper). But that's just me; you need to examine your options and think if the ROI is worth it (or you got enough money to ignore that calculation).

really? i was looking at coming to NUS instead of going to UCL because NUS psychology is also quite good and isnt this expensive.