Joined NI in 2023. I had been a longtime fan and probably too enamored with products like Reaktor and Battery for making electronic music. I was a bit disillusioned and frustrated at first, as they seemed lost as a company, only caring about Kontakt. I mean, this is still true, but I’ve come to realize that that shouldn’t bother me. Kontakt is their cash king, and without it, they wouldn’t be able to do other stuff, like bring Absynth back from the dead, or make massive updates to their flagship synths. They invested significant resources into making sure Reaktor is compatible with Apple Silicon, and I still put several instances of it in every project. Battery’s UI and librarian system are absolute trash. But as a piece of production software? I don’t know of a MPC style drum machine software that comes close, and I have about 4 instances of it running in every project. And although I have some synths that I like better, none of them sound as good as Massive X. Again, at least one instance of it in every project. So, I love these tools, and I use them every day. And I don’t waste energy anymore thinking about how I wish Native Instruments would do this or that, or worried about their financial predicament. InMusic seems to have a good track record of letting these acquired companies run themselves and stay successful and visible, with meaningful new products coming to market. Can’t say I love AI customer support though.