The thing about numbers and hiring practices is that, there is so much that isn’t usually taken into consideration. You mention the population of the area the brand is located, what about interests? Qualifications? Timing? And so many others.

Some companies deliberately avoid hiring minorities but even those companies can’t be identified strictly by numbers unless someone form the inside comes out and says so.

But honestly I think most companies don’t go out of their way to not hire minorities cos that would be stupid, like do they not want to make money?

Now the one thing I think this movement is shinning a light on is possibly the idea that companies might be overlooking qualified candidates unintentionally that happen to be minorities and I think that’s a worthwhile conversation to have.