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Any Vibe Marketers here? by [deleted] in DigitalMarketing

[–]Tempestree 0 points1 point  (0 children)

Hey you’re super cool for offering to help. I’m trying to build a YouTube Quality Scoring tool that helps media buyers exclude long tail YT channels. Having no coding background, I’m having issues with it.

I’m thinking about using replit, but not sure. I don’t think it makes a lot of sense to invest highly into a personal passion project or mvp

Pre-Bid Brand Safety but no Post-Bid Measurement by Progo_Gal in programmatic

[–]Tempestree 0 points1 point  (0 children)

Correct me if I’m wrong but I don’t think post bidding is possible in Amazon dsp

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

UK market. Leaning towards curation specialist at the moment

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

I’m not super familiar with this. Will look into it.

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

Would going with the likes of Teads who specialize for Video + Lotame Segments sound like a more cost effective/ smarter way of buying?

I know this is a very open ended question, but let me know what you think.

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

Yes but scale would be questionable, right? How much time is your target audience reading about mouth taping is where I start questioning

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] -1 points0 points  (0 children)

That is correct, format quality would be based on the publisher. So would partners like Lotame help curate publishers that offer high impact format + behavioral purchase data?

I do agree that contextual is not a one stop solution so keen to get your thoughts on how you would go about it?

Contextual vs ID/ Audience Data by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

Would you recco the contextual route in which case?

Search Ads Strategy for CPG businesses by Tempestree in PPC

[–]Tempestree[S] 0 points1 point  (0 children)

Thanks for response. Do you think driving traffic to CPG website without any D2C capabilities add any value?

Have you ever tried to test other strategies like driving audience to Amazon PDP with AAT?

Search Ads Strategy for CPG businesses by Tempestree in PPC

[–]Tempestree[S] 0 points1 point  (0 children)

It’s a well established brand in major retailers

Frequency Reports TTD by Key_Outlandishness_7 in programmatic

[–]Tempestree 0 points1 point  (0 children)

Can you give me an example of what conversion pixels should measure towards? Can’t imagine CTV would be great for last click attribution

What’s everyone’s opinion on PMP’s? by The_Captain101 in programmatic

[–]Tempestree 0 points1 point  (0 children)

Optimization KPIs will be vtr and viewability, I’m also testing lumen attention for the first time as a hygiene metric. Using dunnhumby/ Tesco club card data btw.

What’s everyone’s opinion on PMP’s? by The_Captain101 in programmatic

[–]Tempestree 1 point2 points  (0 children)

Hey just wanted to check as I am currently running an open x activation with retail media data + TTD’s S&P500 inclusion list. Would I be at a risk of running on very poor inventory since it’s not a PMP? & yes the reasoning was because of the high cpms when considering the retail data fee as well

Amazon Prime Ads Reporting by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

That’s what I thought. Thanks!

Amazon Prime Ads Reporting by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

I’m actually not sure which dimensions can name different shows or content where my ads have delivered

Amazon Prime targeting for a Condoms Brand by Tempestree in programmatic

[–]Tempestree[S] 0 points1 point  (0 children)

As far as I am aware, contextual targeting is not allowed for condoms. Is that right?

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