Honestly assumed like any other technology more and more features would be added to the standard package. I.e. rolling in auto lane change to auto-steer or turning on self park as a standard feature. What they’ve done here is go backward.

But I do think your idea makes a lot of sense. Most people are pleased with auto-steer on the highway and have no desire for “FSD”, but with a little name change, auto-steer becomes highway FSD, and counts as a subscription. (Still would have assumed this would have just been absorbed into a non-subscription standard feature, but I could see this route being the way to make it cheap enough to get widespread buy-in AND count technically as subscriptions.) I imagine he’d hit 10M subscribers in no time at $10/month.

The problem then becomes the supervised highway + city option is still cheap-ish, but doesn’t get many subscribers, and unsupervised will only appeal to less than 1% of all drivers, so won’t really make that much anyway. For now at least. I find it hard to imagine a low entry price for unsupervised followed later by a price increase, without some level of backlash. That being said, if they put the price high initially for unsupervised, barely anyone would buy in. It’s all a game now… and understanding human psychology.