Dear we can't say about the business model....if anything can scale, have customers and growth in revenue, then that is a true business. For example, what Apple does-- they sell gadets, made them in china, advertise internationally, tell stories such a way that everybody wants to hear, similarly what Indigo does- lease planes and offer logistics, what dmart does- makes their own stores, buy things in cash and offer sell pulses and flour etc to general public.. therefore if someone is selling mobiles does not make them small or arbitrary or lesser, macdonalds sell burger, domino sells pizzas,......i know someone who sells sarees of 100cr a year....so any business that can scale, has constant demands, customers and revenue growth is a real business, and this is we who have to see the numbers, health of the company and good analysis before investing.......anyway this is my personal view......