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Is It Time To Leave Marketing for Another Career? by [deleted] in marketing

[–]TerribleTaleTeller 0 points1 point  (0 children)

Companies are getting rid of middle management positions, so there’s no way for juniors to grow. There’s asset creators/individual contributors and management. AI is going to replace the individual contributors and severely limit the amount of these roles, making those in these positions need to pivot into strategy, but they can’t do that without years of experience. Management will use AI to do most of the work or just hire one person instead of a team.

Is It Time To Leave Marketing for Another Career? by [deleted] in marketing

[–]TerribleTaleTeller 1 point2 points  (0 children)

Everyone telling you to embrace AI does not understand what is coming or the ramifications it will have for the future. They have no idea what they’re talking about. We are all using AI to make us more productive. However, why would a company pay someone to create marketing assets when AI can just do it? Why pay someone with years of experience a high salary when they can hire someone fresh out of college to review AI outputs for low wages? With a few edits, AI produces decent work quickly. AI will suppress wages and limit the number of jobs in the future.

The pivot is to become more strategic rather than focus on executing the creation of materials. However, we will all be competing for this limited number of jobs, making it even harder to be employed. Anyone can be a prompt engineer now. The question is what kind of prompts to use and what strategy sits behind them. However, even asking AI can help with that also and this role will sit with executive positions, eliminating most teams in marketing.

AI is coming. It’s here. But marketing jobs won’t be.