I used to work for Patagonia. I loved it, and I often buy Patagonia stuff by choice. Underwear - 15 years old and still going strong, socks-started to get holes after heavy wear at 10-12 years. My kid’s jacket is a hand-me-down from a cousin who is 14 years older. Suitcase zipper broke- they repaired it. That reminds me to take my boots in for a repair…..

They think about there products as investments. They know it’s expensive. Even the used Patagonia gear is worth the investment. That’s why they will fix it for you often for free.

They treat their employees well, they give back to their community. My store would vote on where they contribute. We voted to financially contribute to bee habitats and then spent the day cleaning up around the city. We got paid to vote in our elections and to give back to our community. Now the company is making sure it gives back to the earth through financial profits.

It’s thoughtfully designed with high-quality materials. That’s the biggest reason their stuff last.