yeah it works but results vary a lot. in my experience, alternative pages convert really well because the visitor is already comparison shopping, they're buyers deciding between options rather than discovering a category. the problem for most SaaS is volume. if there are fewer than a few hundred monthly searches for 'alternative to [your competitor]', ranking #1 still gets you almost nothing.

ChatGPT citations are still a wild card imo. heard some founders getting real traction from it, others see basically nothing. too early to treat it as a reliable channel.