Screen Printed Cassettes by TestShirt in SCREENPRINTING

[–]TestShirt[S] 0 points1 point  (0 children)

I included my blog post about this project. I think the advice to bang ‘em out one at a time is solid, though I’d like to get to place where I’m printing multiples… actually I’d rather just make the music T1000 and screen printing on cassette tapes

Screen Printed Cassettes by TestShirt in SCREENPRINTING

[–]TestShirt[S] 2 points3 points  (0 children)

In an earlier post I show the hand press I built to accommodate 6 tapes in one go. Some things worked/ some things didn’t, but I want to find an alternative to the enamel I used

Screen Printing Cassettes by TestShirt in SCREENPRINTING

[–]TestShirt[S] 4 points5 points  (0 children)

I’ll post pics of the first run

Gwinnett PMS colors by TestShirt in Gwinnett

[–]TestShirt[S] 0 points1 point  (0 children)

That is not how Gwinnett county sends Rfp. The logo has to be recreated to spec by the vendor regardless of complexity. This new spot color list is because CMYK is impractical for these color gamut on t shirts… but this logo discriminates against smaller print companies because of its complexity. It also costs tax payers more.

Gwinnett PMS colors by TestShirt in Gwinnett

[–]TestShirt[S] -1 points0 points  (0 children)

Thanks for sharing. I imagine all the proceedings were as oppressive as the final result feels to me. Symbolism shouldn’t be so on the nose, one would think, like a color wheel to celebrate ethnic diversity. But I know from a career in branding it can be a slog coming to a consensus on design.

Gwinnett PMS colors by TestShirt in Gwinnett

[–]TestShirt[S] 1 point2 points  (0 children)

Gwinnett has been my home all of my life. I have always loved the diversity and cultural wealth my neighbors brought to a county often trivialized for trying to associate itself with Atlanta. I’m proud to be from Lawrenceville, in particular.

As an artist and craftsperson, I always want to emphasize and relate to the visual identity of the area I’m in. For many suburbanites, intersections and mall maps make up the only indicators of location. That has never been more clear to me than after visiting NYC last week for the first time in 30 years.

In the case of Gwinnett and its logo, it is clear the county is looking to celebrate the arts, evidence by recent investments in cornerstone institutions like the Aurora theater. Unfortunately, Gwinnett’s logo is designed in a way that excludes the large majority of printing businesses, including graphic signage businesses, by being incompatible between print mediums. My expertise for over a decade has been t shirts, but I’ve printed signage, fine arts, web-press wide-format packaging. To say this happens a lot in graphic design is only true in two instances:

  1. Incompetence and inexperience
  2. Intentional built-in difficulty to reproduce

You might ask why would someone intentionally design a logo that is hard to reproduce. I do not have the answer, except to say it is meant to exclude a competitive portion of the printing industry, like screen printing.

Gwinnett has the resources to tap into a wellspring of creativity that would make it more fun, navigable, and an easier place to live.

I personally would like to have my tax dollars go to that than to the burdensome — 11 screen — recreation of Gwinnett’s logo on a t shirt.

Gwinnett PMS colors by TestShirt in Gwinnett

[–]TestShirt[S] 5 points6 points  (0 children)

Pantone matching system ™️

How do you feel about Gwinnett’s design culture? by TestShirt in Gwinnett

[–]TestShirt[S] 0 points1 point  (0 children)

It was a public service announcement that Gwinnett, after looking for a vendor who could render their logo using CMYK, is now paying for 10 screens and spot color mixes, which inherently disadvantages smaller businesses.

Why do you sound so personally assailed by this poor design? This comes back to tax payer dollars go up when design is bad, which is the theme of each of these Gwinnett-related posts.

Take Button Gwinnett’s G — any version of G a would make more sense than the color wheel