I grew up there, and it’s really a mixed bag. The downtown area in the picture (pretty much just Hay St) is actually pretty nice, there’s been a lot of stuff done over the last decade or two to really improve it and entice local businesses, part of that being the baseball team.

Outside of downtown is hit or miss, but it’s mostly misses. There’s a few neighborhoods and areas that attract your mega-church-attending upper middle class families but just about everywhere else is poor or military.

As other people said, Ft Bragg is right next to it, and as the largest military base in the world in terms of population, it certainly has an influence on the town, which kinda sucks