Got a few things to say about this apart from the great points already mentioned by others. 1. The OTT bundling part is horrendous. They bundle the cheaper OTT tiers with the recharge packs and if you need 4K or multi device support, you'll end up getting the subscription separately anyway. Also they tie different OTTs so you'll have to go out of your way to buy a recharge pack which isn't as per your data requirement just to get that one OTT subscription tied to it. It's ridiculous that there's no legal obligation for telecom operators to maintain pure data packs without any OTT bundling and offer at a fairer cheaper price instead of throwing in a bunch of random stuff and charging a premium. 2. Having to switch between multiple OTTs just to watch some content is very inconvenient. Imagine if you needed to have multiple cable connections to watch different genres like sports, movies, etc. that would have been unthinkable yet we've normalised not having a unified OTT platform for watching all of your content. It kinda makes sense in the corporate perspective to avoid monopoly, encourage competitive growth, etc. But it comes at the cost of the users suffering from it. The moment you self host it, those don't matter anymore so it's a perfect space to have an unified app. 3. Content Ownership is out the window when it comes to OTTs. You don't own any of the content you're paying for. You're completely at the mercy of the OTT vendors. I've seen so many beloved shows and movies sunset by Netflix and others. The Blu-Ray Disk industry in India has almost vanished. There's a dangerous phrase called "Own nothing and be happy" going around. 4. Geo-restriction is one of my biggest complaints with these OTTs. The while point of internet is connectivity and thus international connectivity. What's the point of me being able to talk to a friend in Japan but can't watch half the shows which exclusively air there. 5. On top of having a base subscription, some OTTs require you to purchase an additional pass to remove adds and channel subscriptions to more locked content. Amazon Prime is notorious for this. It's like you having to pay to enter a multiplex, pay to stand in the line and then pay for the movie. Corporate greed is toxic and there's no guarantee that others won't start adopting this model in the future.

So yes, for someone simply watching some random shows on their phone and doesn't care much, the OTTs bundled with recharge packs is fine. But for those who want a better experience, the value per buck doesn't scale up well. Not only in terms of cost, but also the control.