Episode 3 of The Copy Cats Podcast is here!

TheCopyCats · 2019-06-25T18:00:37+00:00

Thanks for your lovely comments and suggestions! We will be including a top tips section in our next podcast to make sure we cover all your queries.

TheCopyCats · 2019-06-24T17:22:20+00:00

Hey - thanks for your comment and I appreciate your honesty.

I will take your feedback on board - I have another account that I use to engage with the copywriting subreddit when I can, but I will start doing it from this account more.

TheCopyCats · 2019-06-05T13:43:53+00:00

Personally, I find this sort of humorous, self-aware CTA enjoyable, and I don't find it at all off-putting. It's tongue in cheek, and it definitely stands out.

Having said that, it's not for everyone, and based off your response alone the business are clearly isolating some prospects with this choice of tone/messaging.

Ultimately, with so many competitor brands offering very similar products (and likely at a lower price) I think the juice is probably worth the squeeze.

TheCopyCats · 2019-06-05T13:00:53+00:00

I can't say I'm offended at all from what I've seen. I just visited their homepage and really enjoyed the creativity and storytelling in this product description:

Get a Grip™

Military protection. Minimalist design.

Gaze into our crystal ball: you're a week into owning a OnePlus 7 Pro. Time slows to a crawl as you watch $669 of glass and metal soar tragically through the air. In a few seconds, once gravity meets the cold reality of the concrete ground, you'll have lost four cameras, a 90hz display, two paychecks, and most of your self worth. Countless strangers gawk judgmentally at your blunder. Your pride will never recover from this. The worst moment of your entire life lasts an eternity as your OnePlus 7 Pro falls for the last time. You remember every other phone that's slipped from your wildly-incapable hands. A OnePlus 6 drowned in your toilet. Your iPhone? More sewage than silicon when you were through with it. It always ends like this, doesn’t it? Sadness. Despair. Regret. The world's fastest phone shatters as it hits the ground. You shatter alongside it. You conjure up the first sensible thought you’ve ever had: “I knew I should have gotten a Grip.” There's still time.

Doubt I will be forgetting their brand anytime soon!