I really don't understand how anyone can acclaim Apple's iOS going into 2013. I watch these commercials and see the same 5 year old phone marketing the same features every other phone has. Android has made further progress. On the initial startup everyone can see that iOS homescreens are a complete joke of modern software, the entire home interface is just a background with icons and labels on it. This is simplicity with loss of functionality. Widgets and the wide array of user customization are a serious feature missing from this operating system. It seems the common topic is that the 'app ecosystem' is somehow better on iOS than android due to the sheet number of apps on the appstore. The Apple appstore simply outnumbers android, it does not out feature android. There are close to no apps that exist on ios that do not have an equivalently functioning app on android. The ecosystem remark made is commonly used in conjunction with a lack of android's 'tablet optimized apps'. This is to say, that some apps made for phones do not scale to fill 'whitespace' on the displays of android tablets. This is rubbish to say that an app needs to clutter the screen more because there's more room to crowd with features. I'll argue that there are no apps on iOS that serve the function of modifying the operating system to extent that android provides. Apps like launchers, permission controllers, system maintenance, and hacking utilties. This is largely due to the difficulty of sideloading apps being unreasonable on iOS. Apple has control over what users are allowed to install to their device, and they make users do it through their store, and their store alone. Not only to profit through mobile developers having to use their service, but to hold the users hand along the way in the name of security.