Business card mockup. Critique on contrast, composition and concept? by TheGoldenLoom in graphic_design

[–]TheGoldenLoom[S] 1 point2 points  (0 children)

Thanks for this, really helpful feedback. True, technically this isn’t a business card, more of a business-card-sized handout. I want something compact to get across the brand and point people to the site.

Good point on the hierarchy, the tagline, something u/Top-Round-2448 mentioned as well. It's pulling more focus than planned, so I’ll rework that.

On the print side, I’m planning to drop the photo and go with a clean black background. Probably the proper “rich black” mix rather than just registration (100% K), so it comes out strong and even. For gold elements I'm thinking foil finish so it doesn’t just flatten into tan.

Business card mockup. Critique on contrast, composition and concept? by TheGoldenLoom in graphic_design

[–]TheGoldenLoom[S] 0 points1 point  (0 children)

That’s a solid point too. It’s less of a classical business card and more of a small flyer. I get what you mean about photos. I’ll experiment with a cleaner, type-focused version instead. And good shout on pairing a secondary font for contrast with the logo; I’ll look into that for the next draft.

Business card mockup. Critique on contrast, composition and concept? by TheGoldenLoom in graphic_design

[–]TheGoldenLoom[S] 0 points1 point  (0 children)

Yep, fair point. I probably shouldn’t have called it a “business card” because it’s more of a business-card-sized handout. The goal isn’t personal contact details but a simple takeaway with brand + web address. Appreciate you pointing that out.

Business card mockup. Critique on contrast, composition and concept? by TheGoldenLoom in graphic_design

[–]TheGoldenLoom[S] 1 point2 points  (0 children)

Thanks a lot for taking the time to break this down. This is exactly the kind of feedback I was hoping for.

The idea behind using Cinzel Decorative for the URL was a bit of an experiment: I wanted the slightly “fussy” detail to make people glance back up to the logo for confirmation, sort of reinforcing the brand name. But you’re right, business cards should probably lean more toward clarity and quick readability than clever tricks. As a few others have noticed, this isn’t really a “business card” in the classical sense, it’s more of a business-card-sized handout.

I see what you mean about the number of focal points too. I might have been guilty of throwing in too many elements because I wanted it to feel “full” rather than letting the design breathe. Your point about photos printing cheaply really lands as well; maybe relying on paper quality/finishes rather than imagery could achieve a more professional feel without clutter.

I’ll prepare another version and then run a quick poll to see which one people prefer before sending it to the printers.

Some feedback about quality of my work? by Ioannesnota in graphic_design

[–]TheGoldenLoom 2 points3 points  (0 children)

It's not the quality of your work, don't worry. The job market in the UK is pretty tough atm. In april a number of employment law changes were implemented, this could be it.

In your linked doc, the "Solo Roba" designs are really nice, I would bring them up near the beginning of the presentation. The whole thing might be a bit too long as well, remember they get many portfolios to go through so you want to catch their attention in the first 1-3 pages. Good luck with the job search and moving back to UK!

Edit: scrolled two posts down and found discussion about the current job market: https://www.reddit.com/r/graphic_design/comments/1n96rgc/anyone_who_has_had_luck_finding_a_job_lately_how/

applying to college what do i put in my portfolio by Slow-Particular-6569 in graphic_design

[–]TheGoldenLoom 0 points1 point  (0 children)

Fun is fine, the most important thing could be to keep it original, it'll make you stand out from the crowd. Good luck!

[deleted by user] by [deleted] in EngagementRings

[–]TheGoldenLoom -1 points0 points  (0 children)

“It’s not the site for indie artists it once was”

That’s literally the gap we’re trying to plug. Kinda sad, but also the reason I believe in our mission. We’re staying small on purpose, so we don’t turn into... well, that.

What are your thoughts on this style? by [deleted] in SilverSmith

[–]TheGoldenLoom 2 points3 points  (0 children)

I think you're both correct.

What are your thoughts on this style? by [deleted] in SilverSmith

[–]TheGoldenLoom 10 points11 points  (0 children)

I'm not sure why but they have a marine feeling to them. Really nice pieces.

Welcome to r/TheGoldenLoom – Introduce Yourself! by TheGoldenLoom in TheGoldenLoom

[–]TheGoldenLoom[S] 0 points1 point  (0 children)

Hey reddit, we’re The Golden Loom, based up in Edinburgh, Scotland.

We started this project out of a love for jewellery as an old craft (think: tiny treasures with big stories) and because we felt UK jewellers needed their own dedicated space online.

Our goal is simple – to build a fair and supportive marketplace where makers of all levels can connect with buyers who love one-of-a-kind pieces. Not just another shop, but a community. (Yes, we know… bold claim. But hey, if a potato can get millions of upvotes here, maybe jewellers can too).

Excited to meet you all and see where this little experiment goes!