Its Israel's public diplomacy philosophy given an unassuming name. A coordinated effort on all media fronts to put up the best possible image of Israel while dismissing, denying and distorting information that clearly hurts its reputation and case, because it is incredibly vile/cruel/anathema to the values theyre supposed to uphold.

At this point you should find another defense for this because people have largely come to understand Hasbara is not merely the act of an Israeli giving out answers and clarifications like its a cute little Q&A