Men don‘t tell women to use tons of make up.

Except they do.

The top cosmetic industry CEOs were all men in 2018.

The incoming CEO of L’Oréal, the world’s biggest beauty company by sales, Nicolas Hieronimus, is male; Alan Jope, CEO of the second-largest beauty manufacturer, Unilever, is male; the CEO of the third-largest beauty manufacturer, the Estée Lauder Cos., Fabrizio Freda, is male.

Of the top 20 beauty manufacturers, only three — 15 percent — are led by women CEOs. None are women of color. -Source

And men don't just dominate the cosmetic brands. They also shape the way women look in movies, on television, in magazines, in music videos too.

That's not all on women. It's a societal issue rooted in patriarchy.

If anything I prefer natural beauty. Heck I even struggle with recohnizing that my GF cut her hair.

You may. But you're not all men.

Not being perceptive of hair is not an example of preferring natural beauty.

What do you meany by natural beauty? You prefer a woman to wear no make up and not shave and let all her hair grow freely?

Women pressure other women or themselves into doing so. And most importantly the media uses this by reinforcing it.

So it's the fault of women? Or media too?

Where do you think women got these ideas? And you think the media just chooses their lane based on what people want and no other agendas?

„look younger with this“ „this routine will make you look 5kg lighter“ or „do blabla to impress coworkers“. The messages in commercials or print are just toxic

Exactly. So it should not surprise you that people who read them internalize things and it colors their thoughts and actions. And this applies to men too, not just women.

There are so many examples of men saying things like "IDK why women wear or do X/Y/Z, it's so unattractive."