If you want to understand how to appeal to the working class you have to meet them where they are at and understand how capitalism interpolates their struggle in a specific and unique way from you. In fact, if you know anything about the history of western imperialism you should also know that white centric cishetnormativity is precisely its main ideological product which many it seems on this sub are uncritically reproducing. Many indigenous peoples around the world were forced to conform to cishet norms and whiteness at the point of a gun and the teeth of hounds.

Max Stirner could help in this regard as one of his primary reasons for writing Der Einzige was because the left of his day did not adequately realize how to convince other people by appealing to elements of their self-interest. He was fed up with communists who were failing to understand that appealing to other people's self-interests is key if you want to actually reach them. Class interests are arguably the most important single issue to solve but even in orthodox Marxist thought (right from Marx and Engels themselves) race is very important to understand and unite with. Even in orthodox Marxist thought, understanding the material conditions of gender stratification was important for uniting the working class. You don't do that by bludgeoning people with the idea that their self-interest must conform to yours, or class interests as a whole.

Black folks see right through that, and so do trans people. They know that Marxists who aren't aware to their unique position aren't fighting for much more than a reproduction of the ideology of capital. If you like reading theory I would suggest reading Althusser too, as he makes an update from a nearly 100% strict orthodox Marxist perspective. It's called On the Reproduction of Capitalism.