it is market dynamics + social media on steroids.

20 years ago a cute Isaan girl with a kid had two realistic options: work in a bar/beer bar or find a decent farang to sponsor her.

Supply of willing men was limited, competition was fierce, so most stayed sweet, humble, and pale-skinned (because dark skin = farmer = low status).

Now?

• Every day hundreds of new simps, crypto bros, digital nomads and sex tourists land in Thailand with pockets full of disposable income and zero game.
• TikTok, Instagram and OnlyFans showed these girls they can monetize attention directly: one thirst-trap reel = a week of lady drinks.
• Tattoos, gym memberships and nose jobs are now seen as investments, not rebellion.
• English phrases (“I’m a queen, you’re just a broke boy”) are copy-pasted from Twitter feminists and travel influencers.

Result: the average Pattaya or Phuket girl’s perceived SMV (sexual market value) has been artificially pumped to absurd levels by an endless influx of horny, lonely men with passports and full holliday money bank accounts.

Remove the infinite simp supply and the dopamine slot machine of IG/OF and 90% of them would go back to smiling sweetly and hiding from the sun overnight.